Retargeting Vs Remarketing – Comparing The Two Approaches To Find Out The Better One

This term remarketing is often used interchangeably with retargeting due to its similarity. No one is more confused than an aspiring marketer about the difference between these two types of marketing.

As a result of this blog, you will gain a better understanding of both concepts. We’ll start with a brief overview of both marketing practices, then dig deeper to show you how you can take advantage of them.

Let us begin with understanding the concept of remarketing and retargeting –

To generate sales, remarketing involves engaging current and past customers. Email correspondence is typically used in remarketing to reconnect with customers. For remarketing emails to be effective, a company must have an email list.

Remarketing is the practice of reaching out to past and current customers via email. Marketing to prospects who already intend to purchase a product or service is called “remarketing.” These include cart abandonment emails, up-sell/cross-sell emails, personalized discount announcement emails, etc. whereas, Ad placements and display ads are used to target and advertise to users who have previously interacted with your website. Retargeting, in its simplest form, is the act of contacting past users whom you believe to be potential customers again. Customers and businesses can interact more than once with retargeting, and display ads for remarketing are not limited to your website.

Ads are shown in third-party networks like Google Display Network and Facebook, among others. As a result, we can say that remarketing display ads allow you to target your potential customers at any time and anywhere. Its ability to help you reach out to users on other platforms long after they have left your website and stopped interacting with your brand is worth all the time and effort.

Let us now get to know the similarities between remarketing and retargeting –

Retargeting and remarketing may have different short-term goals. A business’s long-term success depends on increasing sales conversions. Further, both marketing strategies aim to:

Reach audiences who have previously interacted with your brand/business

Attract the attention of qualified audiences who are likely to make a purchase from your company.

Build brand recognition and leave a lasting impression on your target audience by distributing promotional products.

Now, that we know about the similar objectives the two marketing aspects share, let us try to differentiate between the two and get the hang of it.

Here are the differences outlined below and these will give further clarity –

Retargeting uses display advertisements as its primary medium, whereas remarketing relies on email as its primary platform for advertising.

Both retargeting and remarketing have the same goal: to generate sales. But retargeting focuses instantly to increase website traffic and brand awareness by redirecting past users to a website through retargeted display advertisements. Using strategic emails, remarketing re-engages past customers with the sole purpose of generating sales.

The cost of remarketing display ads is higher than that of remarketing email campaigns, which are free. Google remarketing is more cost-effective than retargeting if you don’t automate your email campaigns.

Mentioned are some of the techniques of retargeting that are conducted on-site as well as off-site –

The following are some examples of on-site retargeting that you can use:

Targeting people who have previously visited and interacted with your website is called on-site retargeting.

Target your users at these locations for maximum exposure.

Users can be targeted based on the products they viewed, abandoned in a shopping cart, inquired about via email, or abandoned during checkout, for example.

People who visit your website after clicking on your email CTAs are potential customers.

The following are some examples of off-site retargeting that you can use:

Pages are not the only place where retargeting takes place.

Using social media, customers can interact with your brand even if they’re not on your website.

Off-site retargeting can be used to reach users who have interacted with your distributed content, such as your Facebook page, a LinkedIn post, a podcast, etc.

You can even reach out to potential customers via competitors’ online presence, where you know that there is a greater chance to find shared interests. You can retarget your potential customers on different platforms and the top ones are –

Google Ads (Pay Per Click) is the most common platform to conduct retargeting.

Advertise with AdRoll, a platform that’s second to none.

The practice of running retargeting Facebook ads has been proven to be effective.

The Significance Of Retargeting –

Online marketing strategies that fail to utilize the full potential of retargeting miss out on conversions that could be yours. Retargeting allows you to remind past website visitors of your products and services through well-curated display ads, regardless of where they may be. Some of them may be surfing the web and social media or watching a video. Retargeting ads allow you to reach them as long as they’re on the internet and available.

The ad-targeting feature allows you to provide your users with a relevant advertising experience. Remarketing is as simple as creating an audience group based on the unique traits and behaviors of your past customers, then strategically showing them relevant remarketing ads. User interest in your brand can be increased through retargeting. Retargeting helps you get instant conversions, but there is a strategy that goes along the way. On the first visit, a user may not convert according to your goals. Retargeting can save the day in this situation. Your conversion rate will increase as a result of retargeting.

You may not convert right away, but the repeated ad displays will help you develop a brand identity and encourage you to buy at some point.

The Significance Of Remarketing –

Remarketing is important for a number of reasons, but here are a few reasons that it stands out:

Campaigns that target audience members with remarketing emails allow you to influence their behavior toward a specific conversion goal. This feature helps users make a purchase despite any hesitation they may have had in the past.

User discounts on your website can be announced via email. Those users who were previously restricted by their budgets may now be more inclined to make a purchase. Customers are more likely to make additional purchases because of targeted emails. Campaign Monitor found that segmented email campaigns could boost revenue by a significant percent. Businesses benefit from remarketing services, as evidenced by the several studies conducted with the two marketing techniques.

On Comparing Remarketing and Retargeting –

As far as marketing approaches go, there is none better than the other According to your business needs and immediate marketing requirements, you can choose either remarketing or retargeting as a marketing strategy.

When the following conditions are met, launch a search retargeting campaign. You are attracting a lot of traffic to your site, but not enough of it is converting. Ideally, you would like to increase brand recognition and familiarize people with your company.

A conversion is an act of converting visitors to a website into paying customers. As early-stage buyers, you want to nurture them by keeping your brand’s identity fresh in their minds.

Final Word – 

Both the approaches go hand in hand, even though retargeting and remarketing are not the same thing. Consider combining the two strategies in your online marketing planning to get the most out of both.

Please contact us if you are interested in retargeting or remarketing services. We understand the areas quite well as we are a leading SEO and digital marketing agency with a proven track record of delivering results. For an overview of the results we’ve achieved for similar businesses, check out our testimonials and what other clients have to say. We will be pleased to connect with you and help you with your marketing needs. Get in touch with our experts at Globalhunt Technologies today.