11 Facebook Ad Strategies That Generate More Revenue

You can reach more customers and change more of them into paying customers with the use of Facebook ads. This is one of the best ways of Facebook Marketing. To help you nail the goal, here are some Facebook ad strategy models to guide you to success.‍

1. Use a video advertisement

Facebook’s algorithm vigorously prioritizes video content. By using video, your advertisement is more likely to find its way to people’s feeds. More than half of Facebook users watch videos every single day. Your customers are more likely to watch a video, as it promptly starts playing when they scroll over it. When making your advert, choose the video format too.

2. Boost a prevailing popular post

You can choose a post that has previously generated tons of shares, and interactions. Now, boost it to reach lots of new people. You can select to promote to people who previously like your page or reach new people. The boosted post produces results and it increases sales and attention.

3. Use Facebook offers too

Everyone likes a sale, and your customers are more likely to click when you give them a discount. If you have got a sale on your goods, you can make an advert exactly for the sale or offer. The best thing about this advertisement is that your potential customers do not even need to leave Facebook to convert it. Clicking the advertisement gives them an exclusive code, and they can use it on your website. This process also uses social proof, by showing others that many people have previously claimed it and this is a bright way to tempt new and prevailing customers to your website.

4. Target your visitors

Facebook has the exclusive ability to offer niche marketing. It will record the demographic and location information of most of the users. It also gathers their interests and jobs and all of them are super useful for eCommerce owners. However, there are even more influential ways to target your advertisements. Many shop owners impulsively use Facebook ad to reach new customers. But it is actually more effective to target the people who have previously visited your website as they are previously familiar with your brand. As they have previously browsed your products there is already a connection, so they are likely to buy from you. Using Facebook ad, you can retell them about your website, and reinforce your brand identity to their attention. You place a Facebook pixel on your site, so Facebook can get data about who visits your site. When setting your advertisement, you can click the ‘Custom Audience’ selection. Now, Facebook will target the users who have previously been on your site. You are more likely to get click-through and sales using this method.

5. Create a call to action

This is one of the best new features of Facebook. Instead of using the simple box format, Facebook lets you create an individual call-to-action. It is still enormously underused by brands and other eCommerce sellers. This will extremely upsurge your click-through rate. When setting your advertisement, head to the text and links segment. It will let you select from some drop-down options and you can enter your custom call-to-action. This will vigorously drive the customers to click, and boost your possible sales.

6. Support your brand identity 

This is an additional way to promote without selling anything. Facebook ad work finest when they are visual, inspirational, and viral in nature. In the long run, the ads will build a good customer base and support brand loyalty with this form of promotion.

7. Target email subscribers

Here, the target audience is more closely connected to you. They have signed up to the email list, as they are already very much interested in your products. Facebook ad will upsurge your brand awareness further, and convince them to buy easily.

8. Target the people who are in the process of buying something

Facebook has newly launched a section of its targeting algorithm in its Facebook Ad. It is called ‘behaviors’. By heading to the purchasing behaviour option on the drop-down, you can select to target the people who are in the course of buying a particular product. Using cookies in your browser, Facebook knows when you have been looking for a new product, so it starts to serve ads tailored to that. Now you can target the people who are in the course of buying those products.

9. Use a plain white background and use the rule of thirds

Advertising specialists have done lots of tests and decided that white backgrounds can drive more click-throughs as it draws the eye. Web creators frequently use white space to make the chief object stand out more. The rule of thirds is a plan that helps to create a good sense of balance in any image. Applying this principle is very easy as you can divide your image into nine equally sized boxes. This can be done by drawing two lines horizontally and by drawing two lines vertically. Placing the chief subject of your ad in the cross-sections of those drawn lines gives a very balanced feeling.

10. Use A Cross Facebook Promotion Strategy

Audiences use numerous devices to spend their time online. Customer drives will start while users are on a desktop and researching a new product and then end on a device like a tablet or a mobile phone when they choose to buy. That is why promotion cannot focus on one platform. Even though more people spend their time on mobile devices than before, desktop usage is very high and so you need to enhance ads for desktop and mobile in your future ads to maximize your reach. Focusing on customers through many platforms can increase your customer awareness. There are only 5 levels of customer awareness which are as follows:

• Unaware customers – your spectators are totally unaware of your brand and they are not looking for any solution because they have not recognized that they have a problem yet.
• Problem Aware customers – your spectators are aware that they have a problem and are starting the search for a solution.
• Solution Aware customers – your spectators have now found a solution but have not found your product.
• Product Aware customers – your spectators have found your product, and they appreciate how it works to solve the problem.
• Most Aware customers – your spectators have closed the loop as they have found an answer to their problem and trust your product is the best one to get their job done.

Each level of consciousness indicates a person’s thoughtfulness of your product and how it helps to fix a problem. This strategy that joins desktop and mobile outreach acts as a guide for the customers using each platform grounded on their level of awareness.

11. Always put the product in your right hand

The products sell better when it is advertised in a person’s right hand. This is based on age-old marketing information. In a shop, the items you buy frequently are placed on the right side and you can use the same trick online as our eyes are directly drawn to the right hand. 

Conclusion

 Hire specialists from GlobalHunt Technologies, for this reason, using these tricks, you can definitely drive a lot of sales in both the short term and long term. We provide the best social media marketing services. So, what are you waiting for? Reach out to us today without further ado. 

Read more- Know the Right Cost to Advertise on Facebook