September, 22, 2022
Like any other digital marketer, you must have heard about Facebook. You get the largest social network there and thus your visibility is a must on Facebook platform. With nearly 2.7 billion users and 1.5 users active daily, you can reach a good audience there.
With such a huge figure we can understand why media and technology are running after social media visibility. Easy accessibility to the target audience and a better communication platform makes it a favorable choice.
There have been scandals on Facebook too, which at times leaves people in a dilemma whether or not to invest their time and energy on it.
According to research, it is found that the behavior of Facebook Users remains the same regardless of the scandals. Therefore, in no time soon is the platform vanishing.
Facebook will go a long way and you can find several opportunities on the network to accelerate your business profits. Therefore, investing time in learning Facebook marketing is still worth gold.
Given below are the basics to use Facebook to your business advantage. This guide will offer the best help to beginners develop an understanding of how to grow their business on this social network.
Do You Have Target Audience On Facebook?
This is the first question to consider before getting into further details.
The answer is most likely they are available on Facebook.
is found in the recent data by Pew Research Center that people from every age group use at least one social media network and young users are in a higher percentage. Also, males and females share the platform equally. And among all the available social media platforms Facebook dominates the list significantly. This concludes that regardless of your business, your target audience is on Facebook and they are enough in numbers.
Here’s how to start with promoting your business and getting started with Facebook:
Facebook Page Promotions
The best marketing tool available to you is a Facebook page when you know to use it appropriately. You can make it your information hub to offer people knowledge and awareness about your brand. Whether you are a company, service, expert or a public figure; you receive a lot of attention on your Facebook page.
a user likes your page, they will automatically get the updates on the news feed. You can increase their engagement with the kind of information you offer. You will have to look for post boosting options by paying money or choosing a relevant package. This will increase your visibility and more people will come to visit you online.
You can suggest your audience to like your page and keep the setting to see posts first as you will be posting relevant items on your page. This will save you a lot of money and you will have long-term benefits with this.
You can choose to create a profile or a page to connect with people. However, on a profile, you need to confirm a friends request whereas on a page people can like and follow you without consent or approval. There is no limit to the number of people who can like your page but your profile will only allow 5000 friends and not more than that.
Pages are free and easy to start with. It might take less than 15 minutes to start a new Facebook page where you can connect with millions of people. But, this will take work. You won’t be able to get those likes in huge numbers unless you invest your time and effort into it.
It will take real work, or you must be a celebrity so that people are already aware of you and want to know your whereabouts.
Here’s how to start a professional page with perfection:
A lot of companies do not use their Facebook Pages to their full potential. Using them credibly can benefit businesses. These guidelines can help you avoid missing the opportunities:
These guidelines will help in avoiding mistakes –
Select a relevant profile photo and cover image. Try to upload something that resonates with your business interest. It is best to upload your logo as your profile photo.
As your cover picture, you can choose the photos of your employees or some creative image where you can put your contact information. Choose the best way to describe more about your business.
The profile photo and cover image must be good enough to blend and attract as much visitors as you want.
Make time to prepare the “About” section as it will tell people about your business and how you work. It is a small space where everything cannot fit in; therefore, choose wisely what to include as the basics would work the best.
You can offer further details on the full about section. By offering or sharing the interesting facts about your company, you can attract a specific audience who need you and your product/service.
If you don’t want to work much on this, you can just paste the same content in this section as on your website. Your basic information must be available so that reaching you is easy. You can search through examples from other companies and prepare a piece of good information or about us for yourself.
When having a physical business, you can add your location and working hours too so that people know how and when to reach you.
Keeping it friendly will help you the most and it works the best when your business is on Facebook.
Always Share Essential Information on Timeline
Your posts will show up on the news feed of the people who follow you. Therefore, you should provide a useful piece of information every time as this will engage many of them. Posting too often can get their feed clogged up with your posts, which might not be liked.
Popular brands share only the information that seems useful for the audiences. These can be offers, information about a new product, updates, etc.
Ensure to maintain a flow of interesting information on your page as this will help your audience read through. Keep your audiences informed about new events so that they can attend it and you have an opportunity to grow your business.
When you are available online, there are chances of spam. Sending promotional blurbs about your company can make you lose fans. You will have a difficult time if you do not offer your fans something of value to them.
Ask yourself if the information you are giving is valuable to the customers. If it’s not, it is best not to share it.
the statistics and results to get insights about your page. Pay close attention to how it is performing and try to look for reasons why people clicked a like on a post you recently shared. This will help you in understanding audience behavior.
Also, now you know what kind of posts engage people more. Share similar content often and offer value to your customers via the content. This will help you establish stronger communication with people.
Optimize your page and use different features like groups, jobs, and marketplace
You can use these features to develop a stronger brand image.
Here’s a brief on using Facebook groups:
Although Facebook groups are popular since long, recently they are actively used for brand promotion.
For brand-based promotion, you will first need a page after which you can create a relevant group that connects to your business page. This way you will have more control over the group and share the offerings to reach your potential customers……………..
Facebook has had groups for a while, but they recently let you create brand-based groups associated with your page.
First, you’ll need a Facebook Page for your brand. Then you can create a group to go with that page.
This allows a little more control over the group since you can attach your company to it.
Facebook groups are similar to discussion forums, but with additional features that pages and profiles have (like a timeline).
You can create groups related to your industry or product offerings as a way to reach out to potential customers.
The great thing about Facebook Groups is that, like Pages, they’re free. They also tend to have high levels of engagement. On the downside, they can be very time-consuming.
To manage a Page you might only need to check in once a day (or even less) to post something and reply to comments.
With a Group, you’ll want to constantly monitor discussions, post questions, and manage members—perhaps multiple times per day.
How to market with Facebook Marketplace
If you have products to sell, Facebook Marketplace might be a game-changer for you. It’s similar to Craigslist but built into the Facebook ecosystem.
It’s a relatively newer feature Facebook is still revising, but it has huge potential for eCommerce retailers and other types of product-based businesses.
If you sell products like this, consider setting up a shop. This lets you list products on a separate “Shop” tab on your Facebook Page.
When you list products, they’re searchable across Facebook and others can find them.
If you’re in eCommerce, it’s a marketing strategy you need to start using as soon as possible.
How to use Facebook Jobs
Finally, you can post jobs to Facebook. This is another newer feature, launched in the last few years or so.
Of course, this isn’t typical marketing like most people use on Facebook, but it can be really helpful if you’re looking to hire someone. For example, freelance site FreeeUp lists job postings on its Facebook Page tab.
It’s just another way you can use the massive power of Facebook to help your company grow.
Facebook offers a fantastic targeted advertising platform.
You can create ads targeted at specific geographic areas, ages, education levels, and even the types of devices used for browsing. Facebook also lets users hide ads they don’t like and “Like” a page right beneath an advertisement.
Because it gathers so much demographic information about its users, Facebook has one of the best-targeted advertising programs online.
You can target users based on virtually anything you might find in their profiles, as well as track your success with each segment.
(It’s also their most controversial feature, and one that’s gotten them into some trouble recently. But we’ll set that aside for this article and just focus on how to use the tools.)
Ads can be run on a per-impression or per-click basis. Facebook shows you what bids are for ads similar to yours, so you know if your bid is in line with others in your industry. You also can set daily limits so there’s no risk of blowing your budget.
The advantage is that Facebook ads are very powerful, and they’re more likely to succeed than pages or groups since you can choose who sees the ads.
The downside, of course, is the cost. It’s easy to run lots of Facebook ads without making anything back, so keep careful track of your budget.
Types of Facebook Ads
There are a number of ad subtypes you can choose from.
These include video, offers, leads, canvas, carousel, and many other types. Each one has a certain advantage and can be useful depending on the type of marketing you’re doing.
One of the best ways to decide the type of ad to run is to look at what your competitors are doing. Just go to the “Info and Ads” tab on any company page and you can see what ads are active.
(You can also change the country if you’d like to see promotions in other regions.)
To create a new ad campaign, you’ll need to be the administrator of a page. From there, you can quickly go into the Ad Manager.
It’s a complicated tool, but there’s no need to start with every feature.
Just get used to the most important buttons and metrics for your brand and build from there. You can always learn more later once you’ve used it for a while.
Powerful Targeting Options
As mentioned before, Facebook has some of the most powerful targeting tools of any online advertising program.
You can target by virtually anything on a user’s profile. You might start with the location if that’s important. You can specify either city, zip code, county, or state.
This works particularly well for local businesses. From there, you can choose basic demographics, including relationship status, age, workplace, education (including major and years of attendance), birthday, and much more.
You can target ads to people who have recently moved. So, if you own a gym in Scottsdale and want to find all the individuals who recently moved to the area, you can target your ads and ad copy to those individuals.
You also can target people based on their interests. Say, for example, you have a product that’s targeted at baseball fans. You could enter baseball in the Interests field.
Or, maybe you’ve written a book and you’re sure that people who like another certain book will like yours. Enter the book’s title under Interests, and you’ll specifically target those users.
You even can target a private list of users. If you have a list of email addresses of people that you want to target, you can use Facebook’s ads manager to target just those people.
So, if you run a SaaS business and have 200 people on your “prospect list,” you can use their email addresses to target them with ads on Facebook.
Customize Your Ads
The other big advantage to tightly-targeted ads is that you can create different ads for different demographic groups. Better-targeted ads are going to garner better results.
If you’re targeting baseball fans, you might create individual ads for different popular teams. You could have one ad specifically aimed at Red Sox fans, one at Yankees fans, and another at Cubs fans.
Then you could only have those ads shown only to people who have indicated in their Interests that they are fans of those teams.
Or, let’s say you’ve targeted people based on their love of a particular book. You could mention that book in the ad itself to make it more likely to catch their attention. Create different ads for different books, and then target accordingly.
Facebook isn’t just powerful—it’s flexible. No matter what type of company you run, it has enough different marketing options that you can tailor your marketing efforts to fit your company, your budget, and your time constraints.
Yes, it can take some time to get to know all of its features, but it’s worth it. Facebook still is growing at a rapid pace, and every day it becomes a more indispensable part of social media marketing.
Though the current headlines aren’t going in Facebook’s favor, the platform isn’t going anywhere for a while.
Facebook is not a current part of your marketing campaign, it should be. Set aside some time to tinker around, start a few test campaigns, and see what happens. Like anything, it takes practice to get good at it.
My advice: get started now. And learn from these lessons.
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