The Science behind What People Love to Share on Social Media

The internet is a crowded place, with thousands of images, articles, and content being shared daily on different social media platforms. Wouldn’t it be nice for businesses to know the exact type of content that readers will love to share with their friends and on their social media profiles?

Here we will show different types of content that works for you on LinkedIn, Pinterest, Facebook and Twitter.

How to create shareable content for Facebook?

Facebook allows you to share your content in all the forms and categories. Most popular categories are videos, quizzes, infographics, how to articles, DIY posts, and giveaways. But in comparison to all the categories quizzes is considered to be the most engaging content type on Facebook.

The quiz is popular on Facebook and it allows you to share results with your friends. Basically, it gives a glimpse into what you value and things you are interested in. In short, it is giving people a rough idea about who you are. Quizzes feed your ego and strengthen your identity among your friends.

What is the optimal count of shareable and engaging articles on Facebook?

It is not always about short and sweet; comprehensive and detailed article is what people love to read on Facebook. These articles have word limits somewhere between 2000-2500. Such articles have most Facebook shares. However, articles with 0-500 and 500-1000 words get lower shares. Similarly, if your article crosses the count of 2500, the share rate will drop. So, make sure not to go overboard.

What should be the optimal length of a Facebook video?

Videos become much popular on Facebook in recent time. But did you ever think of its optimal length? There are short videos and the long ones, but what people love to share the most?

On Facebook, people love to share videos that are of 4 minutes to 4.50 minutes. These videos are considered as the best performing videos on Facebook. As they share quality information in decent time. Whereas people usually don’t like videos that are 40-50 seconds long. As they fail to deliver the message in such short time span.

How to create shareable content for LinkedIn?

As LinkedIn is a professional networking social media platform, people love to read stuff that is somehow relatable to their industry or about things trending all across the globe. Readers want to read a detailed article instead of the short ones, as they are looking for thorough information and not just an overview.

Similar to Facebook users, LinkedIn user like long articles over the short ones, but the word count of shareable content on LinkedIn is way more than the Facebook. Articles with 3000-4000 words get most shares on LinkedIn.

Make sure to create a post that is filled with valuable insights, useful information, and detailed content.

As articles shared on LinkedIn are long, make sure to format it well. So people can find it easy to read. Add small paragraphs. Mention examples separately. Make a mix of visuals and texts to make your content interesting. Adding eye-catchy images, charts and quotes can help you to keep readers connected to the end of the article.

Topics that LinkedIn users share instantly

As LinkedIn is a professional networking site, users want to read content related to the employees, idea, career, leadership, advice, interview, CEO, productivity, trends, and resume etc. In short, people love to read and share self-improvement content on LinkedIn.

How to create shareable content for Twitter?

It is all about popular trends on Twitter. However, Twitter users are interested in topics related to sports, politics and climate change. They love to share articles related to entrepreneurship, and success. Motivational articles, infographics, quotes and informative content can be shared easily by Twitter users.

Twitter users pay attention to article headlines. Make sure to keep your article headline somewhere between 40-50 characters. It should have details about what the article is all about in short, sweet and crisp manner.

How to create shareable content for Pinterest?

Pinterest is all about recipes. This social media platform is different from the other ones. Here images and infographics do all the magic. This platform is ideal for posts related to DIY, inspirational quotes, beauty, fashion, gardening, home décor ideas, renovation ideas, style, wedding décor ideas, dress, designing, and food.

If you are a B2B company and wondering how Pinterest can be useful for you, then get ready, you can do a lot on this platform. You can create your industry-specific infographics to share on this platform. Businesses from all across the world are sharing infographics on Pinterest and it is helping them to maximize their reach.

The best thing about Pinterest pin is it last longer than the Facebook and Twitter share. How long will you be able to search for the term in the search engine and found your Facebook post or Tweet in top results?  Rarely! But most of the time you will find your Pinterest board in top results on search engine.

Obviously, it will depend on the quality of images you create and the content you put in those images, but if you pay attention while creating pins on Pinterest your board will be able to get visibility on search engines.

Conclusion

These are the findings that we have analyzed to create shareable content on different social media platforms. Implement them to create an impressive and effective content that your followers will love to share.