Top Tips to be on the First Page of Google

Do you feel perplexed of what is the best way to climb up to the first page of Google? This blog post will elucidate how to accelerate your ranking.

Why is it Indispensable to be on the First Page of Google? 

Google has the highest authority. It crawls the web and examines which pages are relevant and of use for its users to answer their queries. Without an iota of doubt, users worldwide rely on Google results. This highlights the influential power of the platform. So, getting your startup on the first page might look unrealistic However, it is in the hands of Google to reflect the change and results or alter the algorithm.

Why it More Crucial to be on the top of Google? 

Google keeps on changing its algorithm which reflects in the search results and with knowledge panels, answer boxes, local results, and more. With a plethora of ways to make a mark, working for the top ranking is well worth the shot.

Top Ranking is Equivalent to Higher Clickthrough Rate 

It won’t be a rocket-science to comprehend why the first page of Google can capture the majority of traffic but are you cognizant of the fact that there is a majority of differences in clickthrough rates for the top and bottom search results.

According to a recent study, the percentage of clickthrough rates according to the position of the results were deciphered which are as follows

• Top result: 36.4% clickthrough rate
• Second result: 12.5% clickthrough rate
• Third result: 9.5% clickthrough rate

And the percentage of click-through rate plummet to 2.2% for the 10th result and there are usually 10 organic results max per page, but with the advent of local ads, the number has decreased over time. So, in a nutshell, it would be right to say that if you are not on the top of the search results then, you are missing on a major number of clicks.

Catch Eyeballs Immediately 

Google, keeps introducing changes in its algorithm and now you can see Position Zero answer boxes. This makes it more tempting to get the top spot as yours would be the first-page snippet, and this would skyrocket the credibility of your business.

Top Position Traffic Share 

According to a study, it was seen that the top results captured 33% of search traffic. So, it would be profitable if you are closer to the top. And this also works in favor of your search presence and brand authority.

In What Ways First-Page Rankings Acts as an Advantage for You? 

It is a prudent choice to be aware of the advantages of something for which you would be putting in so much of hard work.

Ø Increase Your Visibility 

Let’s picture, you have a brick-and-mortar restaurant and have to decide whether you want your restaurant in a quiet place or a busy street, what would you opt? Getting on the first page of Google enhances the chances of more users able to identify you and increase your sales.

Ø Experience More Leads

There are a gazillion results for the same query, you need to sagaciously devise so that you rank for the query and this would lead to further generation of your leads whose conversion chances are higher.

Ø Accelerate Engagement 

The majority of people rely on Google results before making a purchase. It is via this search boxes and engine that potential buyers can make comparisons in terms of price and quality of the product. And via this only they can engage with your business before making a purchase.

Ø Attract Website Traffic 

Snippets and answer boxes at times provide sufficient information, there are still many customer’s queries that can go unanswered. So, you need to comprehend the fact that your potential client will take make many interactions with your website before they are ready to splurge.

So, for this reason, to be on the top of the Google search can make a world of difference. Also, this can be substantiated via some statistical figures (the first page captures around 71% of web traffic).

Ø Skyrocket Your Industry Authority 

To be able to be listed on the top, you need to churn out high-quality content regularly. This might sound time-consuming, but the traffic it drives in return is commendable.

Also, to be able to create desirable content, you need to be in touch with your audience and understand what they are looking for. Creating revenant content only can make a difference. Appearing on the first page of Google will signify that you can supply the content needed and understand the need of the market which will give you an edge in the business.

Ø Earn Trust 

As mentioned before, Google keeps on altering its algorithm and it is done to filter spammy and low-quality content. If your website is visible on the first page of Google, then it indicates that Google considers your page as a trusted brand.

Ø Create Your Audience 

Creating evergreen content can enhance your business demand and this content can be repurposed and dispersed across all social media platforms and can also be used for paid ads.

Your content-driven approach can enable you to decode the top position on Google. And this, in turn, will provide you with more opportunities to get in touch with your target audience and stay at the top of the competition.

What are the Different Ways to Get on the Top of Search Results? 

Getting on the first page of Google is what all the small businesses desire. Google looks for quality. This negates the statement that only large firms can make to the top of Google page. There is a gamut of factors behind Google’s algorithm and because Google’s results page has many different components, there are a variety of media that can achieve first-page status.

• Website pages and blog posts
• Your landing pages via the paid ads sections
• Snippets of your website content

Now, let’s understand how exactly to go about doing for each medium.

 How to Utilize Your Website to Get on the First Page of Google 

Synchronizing your website with search engine ranking factors is known as search engine optimization (SEO). You are not required to optimize your whole website at one go but can optimize each page on your website. Here is how to do so:

1. Choose Your Keyword

You need to devise which Google query you want to answer with your website pages. These are referred to as keywords which can be a word or phrase. Examples of keywords are taxi NYC, best Thai restaurant, etc.

Each page on your website should focus on a different set of keywords so that your pages don’t end up competing with each other.

2. Let Google Know Your Keywords

Google functions by crawling the web, caching them, and storing them in an index. When users enter their query, then Google scours in its coherently indexed pages to answer your query with relevant results.

Therefore, another important step for popping up on the first page of Google is to make it an easy task for Google to scan, index, and retrieve your website. And you can do this with the prudent placement of your keywords in your webpages:

• Title 

You cannot create a blog post without a title. This title is on the top of your blog post and it is used in page’s listing in search results. 

• Meta Description

The meta description can be seen underneath the title of the page when one types their query in the search engine. Meta description gives a sneak peek to the user who is looking for a bang-on article or service online. It is via a meta description that the user can comprehend whether there is any advantage of clicking on a particular link or not. Therefore, it will be right to conclude that the meta description is one of the key deciding factors when it comes to ranking your website or your article.

• URL 

URL consists of your domain name and is followed by a forward slash, followed by text separated by dashes. So, keep in mind that you insert your keyword in your URL of this page as this would make it easier and quicker to identify what your page is about. Also, make sure that you choose a precise URL that is aligned with your page title as this will make it more appealing and appear to be bona fide for the users.

 

•       Alt Tags 

Many people are not cognizant of the fact that Google cannot see your pictures, therefore, you need to add alt text in the image. And to make it appear more relevant, don’t forget to add keywords and this can boost its ranking as well.

3. Create Impeccable Content 

Without an iota of doubt, your body needs to have the relevant keywords which impact ranking. Make sure that you avert the scenario of getting your hands into keyword stuffing as this can get your page penalized and dip your ranking as well.

4. Consider Location-Based Queries 

If you want to shoot your ranking, then it is indispensable to focus on location-based queries. Your website should have the city/ies you operate in. Are you wondering why? When people will search for a business near me, then the chances of your web page to pop up enhances.

5. Optimize for Mobile 

The majority of people use mobiles and tablets to search and if your website is not responsive, then the user will switch to your competitor. Therefore, you need to make sure to make your website mobile-friendly.

6. Make User Experience Priority 

To carve a niche, you need to offer more than just a mobile-friendly website. Your website should have intuitive navigation which keeps the customer content and increase your re-call value which will further increase your web traffic.

Use Your Business Listings to Get on the First Page of Google 

You just can’t be content with one medium, you need to tap into a gamut of opportunities to accelerate the visibility of your business page. And to leverage the online platform, you need to build a Google My Business Listing. Once you have made it, then you need to optimize it by completing every section of the profile, make sure to add updated information.

Also, try to garner positive feedback from your clients as this would make a positive impression on your potential customers. And to create a connection with your audience upload your business pictures which will enable them to comprehend your business ambiance as well. Apart from this, do not miss out to list your business on other directories as well.

Make Optimum Use of Ads to Score the Top Google Position 

If you feel that organic search results are not serving the purpose, then you need to make a shift to paid ads to reach a wider audience in a shorter span and to skyrocket your profit.

For advertisers, Google ads act as a benison; it is a program where to spend to increase the visibility of your website pages for a particular query. All you need is an expert who can sagaciously bid for a particular keyword and bridge the gap between desired results.

So, are you looking for the best way to make a successful ad? Then our seasoned experts can guide you in the correct direction. Whether it is writing competitive ad copy, A/B testing of your ads, optimizing your landing page for conversion, and more.

With our expertise, you don’t have to be worrisome of keeping a track record as we provide reports to our clients at regular intervals, and know the best way to fix the glitches in the process. And the best part is we provide customer-oriented services, therefore, all your suggestions are welcomed by our experts, let your ideas reach us.

So, getting on the top of Google search results will no more be just a dream with you.