Upcoming Trends in Digital Marketing for 2017

More than three months of the most awaited year 2017 have passed and a number of extraordinary trends in digital marketing have already established themselves and some are in the process. Before discussing about the happening trends in digital marketing for 2017, let us look back what occupied major space of this market in 2016.

• Video marketing: the sharing of images or text was nothing compared to the amount of video content being shared.
• Most of the internet users spent almost half of their time watching videos.
• Social media like Facebook and Instagram have introduced a new feature of live broadcast. These have become major sources for marketing products in business.
• SEO has not lost its value at all.

The above developments made in 2016, made the advertising and digital policies technologically advanced benefiting both the start-ups and agencies. The big question that we face now is what turn the digital and advertising market will take in this year 2017?

Use of visual assets

A recently published report observed that 74% of businessmen took the help of visual content in social media for improving their business. The main visual aids that appeal to social media users are infographics, GIFs, photos, videos and memes. Use of visual content keeps the customers engaged, making a company’s product or service effective.

Social media going live!

The biggest achievement for social media in 2017 is that it has gone live.

Snapchat: This application is really getting into the competition by introducing elements like live moments, face swap and geofilters. Snapchat has also introduced creation of live stories and the users love it.

Facebook: Facebook was the first one to start live features. This feature of the app allows marketers to get along with users. This is a great medium to endorse the new brands, updates and announcements for a marketer.

Instagram: Instagram is another social media app that allows users to share their live stories and gain publicity at any point of time. However, the live stories on Instagram are withdrawn with the end of broadcast.

SEO getting back in race!

Search Engine Optimization (SEO) should be a priority for every company’s strategy of digital marketing. Last year, Google did some stunning updates, like introducing mobile-first indexing, Penguin 4.0 and Possum. Google is putting all its efforts for creation of mobile-first world which will make your mobile’s web pages:

1. Similar in presentation of content as with desktop versions
2. Accelerated which will optimize internet usability
3. Easily readable and searchable on small screens of mobiles

Voice search: Voice search option in almost all the search engines is replacing the keyword options. Various voice search helpers like Alexa from Amazon, Cortana from Microsoft and Google Home are becoming trendy and convenient. Since voice search is done with phrases from humans, it is imperative to know the experience of users in this case.

The 2017 year is going to be a twisting and turning year for marketers. Adaptation to the recent changes in digital marketing is the foremost thing needed for the marketers to succeed in the future.