Medic Update 2018 – Google’s Core Algorithm Update

“Medic update”, the latest algorithm update by Google is one of the biggest updates in recent times. The update came on 1^stAugust 2018 and is fully rolled out by now. Here is everything that we know about this update.

Based on our analysis, it seems that this algorithm update majorly focuses on health and medical sites, however,Google does not confirm the specific area and call this update a regular broad and core update.

“Medic update” itself suggests that this update is for medical and health niche, however, it also focuses on those sites running on “your money your life” concept. “YMYL” are the pages that has focus primarily on events related to money and life. It includes pages soliciting personal information, pages relates to monetary transactions, pages related to medical and health niche, pages that can have effect on life events both is present as well as future. All the websites catering above mentioned areas will highly be affected by this latest algorithm update.

Usually google never announces about the regular algorithm update, but this time they took Twitter to announce the same. Danny Sullivan made this announcement and when asked that what can be done if any site gets affected from this update, but as per Danny Sullivan nothing can be done to fix the problem these sites may face and the only way to save those affected sites is to bring the quality in the content. He also mentioned about Quality Rater’s Guidelines (QRG), which is great tool to judge the quality of content posted on any website. Taking help from these guidelines can help websites to demonstrate their Expertise, Authoritativeness, and trust (EAT). Providing an aid to websites to improve the quality will further help in improving the SERP on google page.

“Medic update” has been really hard on sites promoting diet and nutrition, ranking of many sites have fallen down because of the unconvincing content.

If you run any of the sites mentioned above, especially diet and nutrition sites, you must focus on following factors so as not to get affected by “Medic update”

• Get your content written by experienced and authoritative people from this field.
• Hire only those writers who have good reputation in order to maintain your own reputation.
• Don’t sell products which are against ethics and can harm people or are involved in any kind of scam. Promoting such malicious products may harm reputation of your website.

If you are losing rankings and business, try to re-establish trust by bringing in value and good quality content.