10 Top Dental Marketing Tips to Attract New Patients in 2020

Trivia:  In order to expand the setup, the average solo dental practice requires more than 20 new patients per month.

If you want to carve a niche, then the first thing you need to abandon is obsolete dental marketing practices. Accord to a report, 97% of consumers surf the internet to search for the best local services, and in this regard looking on an online search engine for the best results is the go-to option for the patients. And 72% of patients rely on online reviews when scouring for the best dental services.

Acquaint Yourself with the Digital Age of Digital Dental Marketing

Out-of-the-Box Dental Marketing Ideas to Foster Your Business 

We live in a digital age and sticking to old age techniques won’t serve the purpose, you need to incorporate state-of-the-art techniques. We have a piece of good news for you. We have deciphered what can shift you on the right trajectory and enable you to get more patients.

Scroll ahead and discover the top dental marketing ideas that will help you to snag you more new patients. This will provide you an insight into how the modern online patients act and what they want when searching for a new dentist.

1) Alter and Optimize Your Google My Business Page 

We have a plethora of dental marketing ideas, so let us filter the easiest and least time-consuming one. Optimizing your Google My Business (GMB) page can work as a magic capsule – by optimizing your GMB page you will be able to attract patients, the number might not be sufficient as you require to grow but will make a difference to your current state.

Are you cognizant of the fact that the map of local listings is conspicuous when someone makes a location-based search? This is known as Google’s Local Pack, and the details in it are extracted from a gamut of Google My Business pages.

The reckoned percentage of clicks by the users for Local Pack listing is around 44 percent of clicks by users of Google.

First, if you haven’t already, claim your Google My Business page.

The best way to optimize it is by filling out the following: 

• The categories of your business ( you need to precisely mention whether it is a dental clinic or the profession. This is a feature inside GMB, and it aids searchers to find specific needs)
• Your contact information
• Clear description of your business
• The operational hours of your business
• The service area
• Meticulously check your review section

2) Design a Captivating Website 

If your manager hunt a new dentist’s office with dilapidated walls, sketchy front entrance, gloomy ambiance, with no state-of-the-art equipment – won’t you be flabbergasted?

Without an iota of doubt, the adage, first impression is the last impression holds in this case. You will be anxious that functioning from such a spot will be of no good to you and this will repel your patience as no one would want to come and get themselves operated in a place that can be synonymous to a cage or a black market surgical center.

Thing to ponder: Similar, to the way your clinic can make a world of difference, your website can as well. As mentioned before, patients opt to search online for the dental services and once they see a website that is non-functional and has content incoherently published can make them skip your services and continue their search. Also, keep in mind that your website loading speed should also be high and your users will make an impression about your services within 0.5 seconds of scrolling your website.  

Are you in the dire need to collect ideas that will not make your website look outdated? Then read further to know what features you need to incorporate to enable your website to attract more patients. 

• Online payment option
• Online appointment
• Easy prescription renewal option via online medium
• Communication facility that enables patients to communicate smoothly with dental providers
• Profiles for each dentist
• High-quality videos in good quantity
• Supreme quality content that provides adequate information to potential clients.

So, did you think only that will skyrocket your profits, to your dismay that is not the case? To attract more new patients:

You need to enhance the speed of your website: People have a jam-packed schedule, and they don’t like to wait for a longer period. So, if your website will take longer than 50 seconds to load then they will hit the back button.

You need to build a secure website: This is the basic need any user will look for. And if your website is not secured then it will turn out as an issue for you.

You need to create a mobile-friendly website 

Approx. 82% of mobile owners make the use of their smartphones to find the right dental services or local treatment centers. Also, when people search it via their mobiles it’s more convenient to share it.

You require an SEO-Friendly Website 

If your website is not coded right, then Google bots won’t be able to crawl and index your website and it won’t be visible on search engine result pages. And this would be the core reason for no traffic on your website.

3) Begin a Dental Blog 

“What is considered as the best way to whiten our teeth?”

“How many sittings are needed for a root canal?”

Does your website have articles that elucidate these topics? If you are don’t then you are missing on a major portion of potential patients. People are sometimes curious to know the answers to such questions, and they switch to search engines with the hope that they will come across the right answer.

You need to create content on your website that appropriately answers the query of these inquisitive patients. Are your on the hunt for the best dental topics? Then the topic suggested by us would be of great help.

4) Myths related to dental service:

People around the globe believe that they are only in need of a dentist when they have a toothache which is not the case. And this can turn into an insightful and a magnificent blog post that would enlighten patients about when to avail their service as well.

5) Tap into the current trends: 

People are more likely to search for the current trends or would be curious to know the best way to whiten their teeth and such a query will lead you to the generation of ideas for your blog post.

6) Aid to create healthy habits

People are more health-conscious in today’s age, so you can leverage that factor and flood their mobile phones with bona fide health information. You can explain the correct way to floss and more.

7) Optimize Your Dental Website Pages and Blog Posts for SEO

If your website doesn’t make it to the first page of Google, then there is no use of such optimization. You need to make sure that your SEO practices align with the best techniques. You need to look for the best experts to optimize your website. This is indispensable to make sure that spiders crawl your website properly and rank it on the search engine.

Google search results ranking can be intricate and you need to use the best keywords, and other elements so that Google spiders consider that your website answers the query of users in the best manner, and therefore push your ranking.

At this point the role of SEO comes into the light – these spiders comprehend different languages than humans – HTML. To bridge this communication gap, you will need an SEO expert who can make this cumbersome task easy for you. The expert will add subtitles for the robots that will ease the task of these Google bots and enable to better rank and categorize your online content or web pages.

For Unparalleled Results, you require:  

• A mobile-friendly website
• The speed of the website should be under three seconds
• A secure website
• Images must have an alt-tag
• Presence on a plethora of social media platforms
• Dental schema on every website page
• Dental schema needs to be present on all the pages
• Supreme quality content on all the pages
• Lots of backlinks from authoritative websites

8) Regularly Create Content for Your Social Media Audience 

What can one imply by sharable? According to CoSchedule, people share things for a few key reasons:

1.  To bring valuable and engaging content to others –Many believe that sharing enables them to inform others of products and encourage them.
2.  To make their vision clear: It is crucial for your audience to comprehend what your brand voice is and this pushes them to avail of your services.
3. Develop a connection and grow your audience: It is crucial that you connect with the audience and they comprehend the quality of your services and this will motivate them to choose you as their dentist instead of your competitors.

Pro Tip: Always respond to your audience in the comment section and try to create engaging content. This will make them feel that you consider all their patients valuable and this can make a difference in the number of patients that you attract.

9) Create Impeccable Dental Videos and Invest in Video Marketing 

People find it more relaxing to watch a video at times than to read a complete blog post and this is the core reason you need to shift your focus and look for the best ways to generate high-quality video content. So, if you perform dental surgeries, you can create videos related to dental surgery.

10) Make Sure to Get Listed in Dental Directories 

Nowadays, people count on online reviews and look at trusted sites to check the authenticity of your service. You need to make sure to claim your listing on reputed sites apart from Yelp and Google My Business Page. You can count on sites such as The Dentist Hub, Every Dentist, Super dentist, etc.

Other factors that you need to consider are:

To look for the best pay per click ads and bet for your highest-converting keywords. When someone searches for a certain keyword and your ad pops up and they end up clicking on it then you need to pay a certain amount for the action. And if you are wondering to opt for PPC ads then it would be best if you do so in the supervision of an expert.

Also, it is crucial to ask dental patients for reviews, this makes your website and services look more genuine. You can ask them to vouch for their services on Google, social media platforms, etc. You can ask for their experience via an e-mail or with a quick testimonial video after the appointment.

And if you desire to stay ahead of your competitions, then don’t forget to tap into e-mail marketing as considering this option as nugatory won’t be a prudent choice.

Shift Your Marketing Burden on the Experts 

Devising a bang-on marketing strategy is not a child’s play, no matter who good is in your profession, managing all the tasks can get a bit overwhelming for you and this can increase the chances of you committing a rookie mistake. Therefore, make a sagacious call and rope in a professional in the matter.

GlobalHunt Technologies can act as a benison for you in this matter. Our seasoned experts are cognizant of the best ways to assist you. So, just when you were thinking of opting for the DIY trajectory, and welcome your doom, we can provide you best-in-class services to deliver you and your clients what they are scouring for.

Being in the industry for a decade, our experts have deciphered the best way to deliver result-oriented services to our clients and that too at competitive prices, and our past clients can vouch for our services. Now, if you are curious to know what we can offer you, then get in touch with our expert without further ado.