Competitor’s Keywords Should (& Shouldn’t) – Smart Way To Do Keyword Research

Getting proper SEO is most important to boost the visibility of your website. However, you can’t blindly copy each one of your competitor’s keywords. You need to proceed in a careful and strategic manner regarding your keyword research. Here is the guide to the smart ways to conduct research for the right competitors and the keywords that they use.

So, wondering how to understand which of your competitor’s keywords to go after? Let us look at the steps to follow.

Recognize your conversion funnel

First things first, you need to figure out what is your keyword to conversion funnel all about. If the end result of your site is purchase, then you need to use keywords that result in an actual sale. Knowing the keywords that result in purchases will help you make better conversions and realize your goals.

However, if your goal is to only generate raw traffic, then you can target keywords that send people to your site. These can be useful for sites serving advertising or if you are looking to retarget your customers later on.

Also Read: Upcoming Predictions For SEO This 2018

Understand your audience and pick competitors that target similar audiences

Picking competitors to track is one of the most important steps in keyword research. The first step to picking the right competitors is to target those who cater to similar audiences as you. This way you can map the keywords that they have been using successfully to generate conversions.

There are tools available for purchase to help you find competitors that target similar audiences as you. These may come at a premium price, but they are usually very powerful and the investment you make is likely to be returned in the long run in terms of increased conversions.

Select the easiest keywords first

Now that you have picked your competitors, its time to start the keyword selection process. Choosing the easiest SEO keywords first is likely to offer you a greater rate of success. Aim for low difficulty keywords which have higher odds to succeed.

Make sure that you have a good team who can create content using these keywords that is needed to rank.

Choose keywords that are similar to those that are giving good results

Understand which keywords that you currently use are working well for your site. Research your current paid keywords and find out the ones that generate the maximum amount of converting traffic.

These are the funnels that you need to focus on. Any keyword that require you to make changes in your current site structure, can be put on the back burner for the time being.

Avoid keywords with brands that you don’t feature or sell

A competitor maybe serving and selling a particular brand, and the keywords related to those products may have high organic click-through rates. However, if such a product is exclusivelyoffered by your competitor, then it’s best not to use them. There can be an exception in the case where the brand name is also a generic keyword. In such a case, you can use them effectively.