August 22, 2017: The Day Hawk Google Algorithm Update Came Into Existence

You must have noticed about the latest change in Google local search results. The change aka updation is commonly known as the Hawk Google Algorithm update. Possum update has likely to be killed with the strong ad strict influence of this recent update.

The algorithm update has a strict impact on local results as it is a local update. This means it has no particular impact on non-local organic results.

This change can be termed as a game changer for small businesses indeed. To know how this change works, you should know what the hawk Google algorithm actually is.

Major difference between Possum and Hawk Algorithm Update is that hawk algorithm affects only local search results and it does not affect non-local search results.

Hawk ensures that one company may not dominate the result page by coming several times. It also ensures that companies providing same services and existing nearby can be added to the ranking list.

What is Hawk Google Change?

Hawk Google algorithm update help the Google with some of filtering done in local search results.
Earlier what happened in possum update was that, there were so many businesses, existing close to each other geographically and that too providing same services.

So, some of the businesses would get out of ranking list, ending up competitors of the same area out of the search results because Google would recognize them as duplicate.

Hawk Google Algorithm update on the other side came up with bringing the size of the geographic area which affects the search results.

Indeed, this can be called as improvement of the previous version as it removes the businesses from the search results which are using the same address for the multiple times.

Before the Hawk Updation

Before the hawk updation many businesses lying close to each other in geographic area would affect as Google through possum update intended to avoid domination of a particular business on search results by just having multiple listings. But, what happened was opposite to the desired reaction.
Many businesses were kicked off the result pages unintentionally. Most affected businesses were restaurants, pubs, hotels or medical stores. In other words, businesses offering the same services were affected the most.

After the Hawk Updation

To improve the ranking list and to give equal positions in the listings, algorithm update, dubbed as Hawk was introduced. The update importantly narrows down the geographical area that the filter applies to.

By this, a business can’t get a lead in the listings by using the same address multiple times. However, there are still many businesses with the same address as their competitors have and they are still struggling. But majority of the businesses have been benefited with this update.

Interestingly, the algorithm update is named as Hawk because Hawk eats possums. There are hardly any negative outcomes of this update. Many scholars suggest that Google shouldn’t have taken so much of time to update the feature.

How can your business be listed in top rankings with Post-Hawk Algorithm update?
Purposely, Hawk Google Algorithm update is all about giving a rank to a particular, especially businesses in the search results on Google. There are a lot of ways in which you can add up yourself in the top rankings with the benefits of Hawk update.

Update your List

Before you could do anything else, you should make sure that if your list is up-to-date or not. Customers only look for accurate information about any information. So, update your list with all the necessary information of your business which includes zip code, proper address, phone number and email address.

This information is supposed to be in proper format and should be accurate.

Refresh the Content

In order to attract more customers, use relevant content. Use contents which can describe about your services and businesses. Refresh it once in a while so that the visitors can get fresh content and can know more about your business and services.

Increase the reviews

When you add yourself in the listings, then customers can judge you on the basis of the reviews you get. So, to have a good impression of your services you must have good reviews. Also, increase the reviews by providing attractive offers and incentives.

The happier your customers get from your services, the more positives reviews you can have.

Hawk Algorithm update gives better results as compared to possum update. Differences can be seen by the positively affected businesses. Hawk algorithm update is an improved version of possum update therefore it is very obvious that hawk update can do better work as compared to possum update.

Boosts up the online presence locally

Hawk algorithm update enhances online presence of your business, regardless of what the name Google ends up with. This thing helps in context of SEOs as well. Your business can be into top rankings if your online presence is strong enough.

Keeping the benefits aside, there are still many businesses which haven’t yet got any benefit from this update. As the companies established in the same building are still filtered out by the Google. This is one of the drawbacks of hawk update. But, most of small businesses have got a position in the result page.

Post-hawk update, companies which were not present in the rank list, have now a rank in the list of search results. Possum update has been worked for like 64% but hawk update intends to work more accurately and with authenticity.

You can make progress by many means post-hawk update. You only to update your business list, make strong connections and online presence, you need to increase reviews and last but not the least, the information mentioned by you should be complete and accurate.

With proper and complete information, it means that you should mention accurate address, zip code, phone number and email address. You should also maintain your content game perfectly and refresh your content once in a while by having relevant keywords.